Laboratories and seminars

Students must get 6 CFU/ECTS either through a lab attendance or an internship.

For internships please refer to this page:

How to enrol

To enrol in a laboratory, fill out the required form, or send an email to the specified address. In some cases, enrolment will proceed on a first come, first served basis. In some other cases, the number of credits already earned by applicants will be the enrollment criterion. Second year students will take priority, unless otherwise specified.

a.y. 2021-22
Socially responsible investing

Dr. Aldo Bonati
20 hours, 3 credits

Enrolment period: from Tue 21 September h.00:00 until Mon 27 September h.23.59 (italian local time)

Available seats: 30 (second year students take priority)

Term of delivery: first term (September – December)

Where: on-site + MS Teams streaming

Day and time:

  • Sat 9 October 2021 │09:30 – 12.30 Room 5, via Conservatorio 7 - MILAN
  • Sat 23 October 2021 │09:30 – 12.30 Room 5, via Conservatorio 7 - MILAN
  • Sat 30 October 2021 │09:30 – 12.30 Room 5, via Conservatorio 7 - MILAN
  • Sat 6 November 2021 │09:30 – 12.30 Room 3, via Conservatorio 7 - MILAN
  • Fri 12 November 2021 │17:30 – 19.30 Room 20, via Conservatorio 7 - MILAN
  • Sat 13 November 2021 │09:30 – 11.30 Room 5, via Conservatorio 7 - MILAN
  • Sat 20 November 2021 │09:30 – 11.30 Room 5, via Conservatorio 7 - MILAN
  • Fri 26 November 2021 │17:30 – 19.30 Room 20, via Conservatorio 7 - MILAN
Digital Marketing in a customer- centric experience

20 hours, 3 credits

LinkedIN profile of the lecturer: Prof. Andrea Cortese

Enrolment procedure: e-mail to mie@unimi.it

Enrolment period: TBD

Available seats: TBD

Term of delivery: second term (January – March)

Where and when: TBD

Description:

Customers are nowadays more empowered and they often lead, rather than just live, the shopping experience. Social networks, global marketplaces and effortless data access for consumers have accelerated the need for companies to focus more on a customer-centric approach. Technology can help on providing more insights on what potential customers are looking for but the biggest challenge is still aligning marketing and technical tools with the company marketing strategy. This laboratory aims to focus on the importance of building a company marketing strategy constantly referring to the customer point of view. Main topics will include: New Approaches to Customer Insight, Storytelling to enhance brand experience, multichannel approach

Organizational Change in the Age of Complexity

20 hours, 3 credits

LinkedIN profile of the lecturer: Prof. Francesco Liuzzi

Enrolment procedure: e-mail to mie@unimi.it

Enrolment period: TBD

Available seats: TBD

Term of delivery: second term (January – March)

Where and when: TBD

Digital transformation in the insurance industry

Prof. Matteo Cattaneo
20 hours, 3 credits

Enrolment period: TBD

Available seats: 30 (priority to second-year students)

Term of delivery: third term (April - June)

Where and when: TBD

Description:

Digital Transformation is a key buzzword in many industries. The lab “Digital transformation in the insurance industry” aims to give the students a comprehensive perspective on various trends and their impacts on the insurance industry. Although the focus will be on the Italian insurance market, many aspects are however applicable independently from the geographical focus (and, potentially, also into other industries). During the 10 lessons, external and internal factors will be assessed, giving always practical insights and lessons learned, with the objective to give a “from within” perspective to the students into what entails to be an “innovation manager”. The key sections are: key trends impacting the industry, strategy and digital transformation, frameworks and methodologies, the ecosystem paradigm, people and change management.

 

Social skills for entrepreneurs

Prof. Filippo Zanetti
20 hours, 3 credits

Enrolment period: TBD

Available seats: TBD

Term of delivery: third term (April - June)

Where and when: TBD

Description: coming soon

Venture Design and Growth mindset

Lecturer TBD
20 hours, 3 credits

Enrolment period: TBD

Available seats: TBD

Term of delivery: third term (April – June)

Where and when: TBD